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Lose the Corporate Speak


In article #1, we said goodbye to cold calling, goodbye to being a salesperson, and hello to being a star!

The first step in learning to attract clients, is to learn what NOT to do.

As promised, here are the 3D's of Speaking in Public, the 3D's of giving a speech, presentation or just a 30 second infomercial at your local business networking meeting.

3 D's of speaking in public?

1. Don't Bore Them.
2. Don't Bore Them.
3. For G-d's Sake, Don't Bore Them!!

Business doesn't have to be boring. You can't bore people into buying.

Ever been to a Business Networking Event at your local Chamber of Commerce? They don't call them the "Bored of Trade" for nothing.

Sometimes I find myself at one of these meetings, stuck between an accountant in a blue suit and a financial planner in a grey suit and I'm thinking, if one of them drops a little scrambled egg on his lapel, at least it'd add a touch of colour!

How do you make sure you're not one of them?

Be careful what words you use.
Don't be using words like...
* Technology
* Solutions
* Advanced,
* deliverables,
* value added,
* "best customer service"
* module,
* HR
* IT
* communications
* integrated
* corporate
* systems
* soft skills
* "We service small to medium sized businesses"
* "For all your blah blah blah needs"

* Colourless
* Meaningless Filler
* We don't know what you mean
* We don't believe you anyway
* Can't see them!!
* No flavour
* No story

So, Tip #2, Lose the "Corporate Speak"!

We'll talk more about how to do this next time in Tip #3.
Until then...

Watch for the release of my upcoming book "Step into the Spotlight!--'Cause ALL Business is Show Business!" It's an Entrepreneur's Guide To Getting Noticed!


Tsufit is a coach specializing in helping entrepreneurs and keynote speakers and authors captivate their audiences. To receive all the articles in this series, enter your name at More information on Tsufit at

c. Tsufit 2006



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